This pokemon book is a good example of the cute, mostly nonviolent children’s fare that makes up the bulk of animation shown on Japanese TV. Most of the plots are extremely formulaic, and have built-in prosocial messages. In a typical episode, our heroes come across a Pokemon (a magical kind of animal) that has been abandoned or neglected by its owner. Through care, hard work, and love, the Pokemon is recruited to our heroes’ side. Kindness to animals and loyalty to friends is stressed, a similar message one hopes children would learn from their virtual pets like Tamagotchi. To be sure, there is a lot of action in pokemon book s, during stylized martial arts sequences in which the Pokemon get to show off their special skills. By and large, however, parents need not worry about their children being dulled by senseless violence.